Articles

What we're seeing

Short, evidence-first pieces from our own checks and client work. No hype.

AI Visibility

30 September 2026

Why ChatGPT doesn't recommend your company when buyers ask who's best

One specialist contractor, three buyer questions. AI left it out of one answer and put it first in another. The difference was what its own website said.

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23 September 2026

AI knows your name. It just doesn't recommend you.

A medtech company asked if AI knew about its product. Every assistant did. Then we asked the questions its customers actually ask, and AI named it in none of 32 answers.

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AI Finance Director

7 October 2026

Your accounts say what happened. AI can tell you why.

A profitable business watched its bank balance halve, and was heading for a miss on budget. The management accounts showed the numbers. They didn't explain them, or say what came next.

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